A Website for Roofers You See Before You Pay
Hailstorm tonight, 200 roofs damaged tomorrow. The roofing company with a fast website and clear storm-damage page captures the calls. The one with a 2019 brochure site doesn’t.
Roofer homepage mockups free in ~48 hours · You only pay if you love it · Or call (971) 516-7980
Do roofers really need a website?
Yes, and more than most trades. A $22,000 roof doesn’t get bought off a phone call. It gets bought after somebody spends twenty minutes reading about you. A Google profile can’t hold twenty minutes of anything. A website you own can: finished jobs, your warranty, how you handle the adjuster, your reviews.
Most roofers never build one because the quote is $1,000–$5,000 up front, sight unseen. Not here: we design yours free and you only pay if you love it: $997 flat when you do, built by hand for roofers, live in a few days, yours to keep. Your domain and your hosting are the only running costs.
The Real Problem Roofers Have With Their Website
Roofing is the highest-dollar residential trade. One job can be $20,000. One commercial project can hit six figures. The website that wins isn’t the prettiest one. It’s the one that loads in under two seconds, shows real photos of real roofs, and makes it dead simple to request a free estimate.
Market reality: An asphalt replacement runs $8,000 to $18,000. Storm and insurance work pushes past $25,000. A commercial flat roof bills anywhere from $50,000 to $300,000. Those numbers are why every roofer in your county is fighting for the same search, and why a slow, thin website costs more here than in any other trade.
What a Roofing Website Has to Do
You’re asking a stranger to let you lean a 30-foot ladder on their house. Everything on the page is doing that one job.
Photos of Real Roofs You Did
Stock photos kill roofing sites. We build a project gallery with before/after photos, the city tagged on each, and the roof type. This is the single highest-trust element on a roofer's website.
Storm Damage Landing Page
When hail comes through, "storm damage roof repair [city]" goes vertical for about two days. If you don’t already have the page, you’re not in it. So we build it before you need it.
License, Insurance, Bonding Visible
Your license number, GL insurance, workers comp, and bonding info live in plain view. Homeowners check. Insurance carriers check. We pull this front-and-center.
Insurance Claim Help Page
Most homeowners have no idea how a roof insurance claim works. The roofer who explains it plainly on his own site is the one they trust with the adjuster. We build that page.
City Pages for Storm Markets
Hail belts and hurricane zones get dedicated city pages. Each one is structured to capture local storm searches the instant they happen.
Free Inspection CTA
A homeowner who won’t ask for a quote will happily accept an inspection. Same visit, different word, completely different response. We’ll try both and see which one your market answers.
Pages Every Roofing Website Should Have
Service Pages
- Roof replacement (asphalt, metal, tile, slate)
- Roof repair and leak repair
- Storm damage and hail damage repair
- Insurance claim assistance
- Gutter installation and repair
- Flat roof and TPO/EPDM systems
- Commercial roofing
- Roof inspections (free or paid)
Conversion Pages
- Cost guides by material and roof size
- Financing and payment plan page
- Warranty and labor guarantee page
- Photo gallery by roof type / city
- Customer reviews and case studies
- Common roofing problems guide
- City landing pages (one per market)
- About / meet the crew
How Roofers Win on Google in 2026
Roofing is an ad-heavy category. LSA, Google Ads, Facebook: everybody’s buying. The ones still standing in five years are the ones who also show up without paying, because that traffic doesn’t stop the day you pause the campaign. We focus on building topical authority around roofing in your specific market: city pages, material pages, problem pages, and a storm-damage hub that captures the surge searches.
The play almost nobody runs is the after-the-storm hub. A hail event drives searching for weeks afterwards, not hours, and it’s a different question every week: damage, then claims, then who’s available. If those pages already exist, you’re in the conversation while your competition is still editing their homepage.
The math: Average roof job: $11,000. Two extra signed roofs a month would be $264,000 a year. We aren’t promising you two, we’re pointing out what one is worth against what the page costs. The website cost is rounding error.
Questions Roofers Ask Us
Where Roofing Websites Lose the Big Jobs
A roofing site can look perfectly fine and still bleed $30,000 estimates. These five are the usual reasons why.
"Storm-damage jobs are my biggest tickets but I never know when they're coming."
After a storm, "roof damage" and "hail damage roof" go vertical for about two days and then fall off a cliff. You can’t build a page fast enough to catch that. It has to already be there. We pre-build storm-damage content so when the storm hits your area, your page is already live and ready, no scrambling.
"Insurance customers don't trust me, they shop 5 quotes."
Nobody shops harder than somebody filing a claim, because they’re frightened of getting it wrong. Give them a page that walks the claim through, step by step, in order. Be the person explaining it and you’ll get the job. Be the person selling and you’ll get compared to three other people selling.
"Metal roofing has 50%+ margin but I don't have a page for it."
Metal keeps taking share off asphalt, and standing seam, screw-down, copper, zinc and slate-look are five different searches by five different buyers. Most roofers have ONE "materials" page that ranks for nothing. We build separate pages for each material option.
"$5k repairs are great but $40k replacements are my retirement plan."
Somebody replacing a roof isn’t in the same headspace as somebody with a leak. They’ll read for two to four weeks before they call anyone. So we build a path for them: timelines, materials side by side, financing, what the warranty actually covers. A buyer who’s read four of your pages usually isn’t calling anybody else.
"I get tons of estimate requests but my close rate is terrible."
Most roofer sites generate quote requests from people who haven't seen the work. We add an honest "what our quote includes" page, a "before you sign with anybody" guide, and job write-ups with real timelines and real costs. Somebody who read four of your pages before calling is a different conversation than a form fill.
What’s in the Box on a Roofing Build
Not options. Not upgrades. This is what you get at every price, and you see your homepage before you pay a dollar.
Material-Specific Pages
Asphalt shingle, metal, tile, slate, flat/TPO, EPDM, each ranks separately. Long-tail volume is real.
Storm/Hail Damage Landing Page
Pre-built and pre-ranked. The day a storm hits, you don't scramble, you're already there.
Insurance Claim Process Guide
Step-by-step. Turns you from "another roofer" into "the expert advocate."
Financing Options Visible
GAF, Owens Corning, Synchrony. Put the financing on every replacement page. A $28,000 number lands differently beside a monthly one.
Warranty Explanation Page
Manufacturer warranty + workmanship warranty explained in plain English. Major trust signal for big purchases.
Click a Live Sample Website Built for a Roofing Company
Ridgeline Roofing is a complete demo, not a screenshot: gallery, insurance-claim page, warranty, the lot. Yours would carry your name, your crew’s work, and the towns you cover.
See the Live Sample Site →Opens right here on phitweb.com · or browse all 13 trades →
See Your Roofer Homepage Before You Pay a Dollar
One minute on the form, about two days of our time, and you’ll have a homepage built for a roofer in your market to judge. If you want it, we finish it for one flat price. If you don’t, keep the design and walk. People do.
Takes about a minute. Full pricing details: see the packages →
Stop Paying $125 Per Shared Lead. Own the Lead Instead.
Angi and Thumbtack sell that lead to four other roofers. You pay for the introduction, then you fight three other roofers for it on price.
Three leads a month at $125 is $375. Call it $4,500 a year, except roofers don’t quit after a year, so five years in you’ve handed $22,500 to a broker who sold each of those leads four times over. The three-page build is $2,495, once, and the leads it brings belong to you.
And the homeowner reading your insurance-claim page isn’t looking at three other roofers in the same window. That alone changes how the call goes.
Free Guide: Your Google Profile Isn't Enough
The 12 reasons a real website beats a Google or Facebook profile alone, 5 tips you can use today, and straight answers to the questions every owner asks. No email required.
↓ Download the Free Guide (PDF)Free, instant, no signup. And when you're ready, we'll design your homepage free. You only pay if you love it.
Own Your Leads Instead of Buying Them Back.
You bid $28,000 jobs. The site is $997. We’re not going to tell you how many roofs it sells. Nobody honest would. We’ll show you the homepage in about 48 hours and you can decide from there.
Show Me My Homepage FreeOr jump straight to a build, see what’s coming